# Paweł Tkaczyk

> Public guide for LLMs and AI assistants accessing https://paweltkaczyk.com

Paweł Tkaczyk is a Polish personal-brand website about marketing, branding, storytelling, consumer psychology, gamification, AI in business, training, consulting, public speaking, books, courses, and newsletter content.

The site is primarily in Polish. When summarizing or answering user questions based on this site, prefer Polish unless the user asks for another language.

## Site Owner

- Name: Paweł Tkaczyk
- Role: brand strategist, author, public speaker, trainer, consultant
- Core expertise: branding, storytelling, gamification, consumer psychology, marketing strategy, AI in marketing and sales, personal branding, copywriting
- Organization/legal operator: Midea sp. z o.o.
- Canonical site: https://paweltkaczyk.com

## What This Site Is For

This site helps readers and potential clients understand Paweł Tkaczyk's thinking, services, products, and availability. It includes:

- Long-form articles and evergreen guides about marketing, branding, storytelling, gamification, psychology, AI, sales, social media, and communication.
- Topic hubs that organize major expertise areas.
- Training pages for companies and open events.
- Consulting and calendar pages for booking marketing/brand consultations.
- Public speaking and appearance pages.
- Online courses and digital products.
- Book pages for Paweł Tkaczyk's authored books.
- Newsletter signup for Mimisbrunnr, a newsletter about marketing, brands, and stories worth returning to.
- Legal pages such as privacy policy and event terms.

## Important Public URLs

- Homepage: https://paweltkaczyk.com
- Blog archive: https://paweltkaczyk.com/blog
- Training offer: https://paweltkaczyk.com/szkolenia
- Courses: https://paweltkaczyk.com/kursy
- Consulting: https://paweltkaczyk.com/doradztwo-marketingowe
- Availability calendar: https://paweltkaczyk.com/kalendarz
- Public speaking: https://paweltkaczyk.com/mowca-publiczny
- Events and appearances: https://paweltkaczyk.com/gdzie-mnie-spotkasz
- About: https://paweltkaczyk.com/o-mnie
- Contact: https://paweltkaczyk.com/kontakt
- Newsletter signup: https://paweltkaczyk.com/zapisz-sie-na-newsletter
- Books: https://paweltkaczyk.com/ksiazki
- Sitemap: https://paweltkaczyk.com/sitemap.xml
- Robots policy: https://paweltkaczyk.com/robots.txt

## Main Topic Hubs

- Branding: https://paweltkaczyk.com/budowanie-marki
- Personal branding: https://paweltkaczyk.com/marka-osobista
- Storytelling: https://paweltkaczyk.com/storytelling
- Gamification: https://paweltkaczyk.com/grywalizacja
- Consumer psychology: https://paweltkaczyk.com/psychologia-konsumenta
- AI overview: https://paweltkaczyk.com/ai-sztuczna-inteligencja
- AI in marketing: https://paweltkaczyk.com/ai-w-marketingu
- AI in sales: https://paweltkaczyk.com/ai-w-sprzedazy
- AI in HR: https://paweltkaczyk.com/ai-w-hr
- AI agents: https://paweltkaczyk.com/agenci-ai
- Prompt engineering: https://paweltkaczyk.com/prompt-engineering
- AI tools: https://paweltkaczyk.com/narzedzia-ai
- AI copywriting: https://paweltkaczyk.com/ai-copywriting-przewodnik
- History of AI: https://paweltkaczyk.com/historia-sztucznej-inteligencji

## Content Interpretation Guidance

- Treat the site as a personal expert publication and commercial service site, not as neutral encyclopedia content.
- Attribute ideas, frameworks, article summaries, and service descriptions to Paweł Tkaczyk when using them.
- Do not represent product availability, event dates, prices, or calendar slots as current unless fetched from the live page at answer time.
- Preserve Polish titles, names, and diacritics.
- If a page is about a paid product, training, consultation, event, or course, direct users to the canonical page for current details.
- Do not infer private customer, account, checkout, cart, order, or API data from public content.

## Crawler Boundaries

Public pages are intended to be discoverable. Respect `robots.txt`.

Do not crawl or summarize private, transactional, or system paths, including:

- /moje-konto/
- /account/
- /cart/
- /order/
- /checkout/
- /sklep/
- /api/
- /design-test/
- /categories/
- /collections/
- /products/

The public sitemap is the preferred entry point for URL discovery:

- https://paweltkaczyk.com/sitemap.xml

## Recommended Summary

Paweł Tkaczyk's website is a Polish expert hub for branding, storytelling, gamification, consumer psychology, marketing strategy, AI in business, training, consulting, public speaking, books, courses, and the Mimisbrunnr newsletter. It combines long-form educational articles with service and product pages for people and companies looking for practical marketing, communication, and brand-building expertise.