Inbound marketing

Unlock the Door to Potential Benefit Realisation

Key Features
Forms the base line for choosing a career in Digital Marketing and gives a broad coverage aligning theory to practice
Simplified English especially suited for Indian audience
Concepts explained with help of relevant figures, diagrams and examples .
Exercises for readers at end of each section
Fits both academic and professional needs.
Examples and Case studies from Indian context.

Description
Book deals with strategies that aim to not force a product or service on the customers but rather understand their needs and provide them with content that they like which will eventually persuade them to buy the product or service. The book caters to both academic and professional needs and has numerous examples and case studies to help gain the desired clarity.

What You Will Learn
Inbound Marketing, its analysis and implementation
The Art and Science of Consumer Connections
Customer Conversion Machine, Content Marketing
Enticing Visitors to your Website
Conversion and Measuring Success with Analytics

Who This Book is For
You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.

Table of Contents
1. Inbound Marketing An Introduction
2. Implementing and Analysing Inbound Marketing
3. The Art and Science of Consumer Connections
4. Customer Conversion Machine
5. Content Marketing
6. Enticing Visitors to your Website
7. The Concept of Conversion
8. Measuring Success with Analytics

About the Author
Dr Chandrani Singh is currently working as Director-MCA and Placement Head MCA(SMI) at Sinhgad Institute of Management Vadgaon,Pune and has a rich experience of over eighteen years in the academic sector.

Dr. Abiresh Abraham is a post graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade.

Ajit Pandey is 33 year old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science post graduate from SRKNEC, Nagpur.