Tag Archives: social media

Bilard

Cultural targeting

I have two messages for you: sensational and frightening. Actually, it’s one and the same message, but its reception depends on which side of the “marketing fence” you are. Ready? Here it comes. With your geolocation data at their disposal (provided by your mobile phone which traces your every step), the scientists are able to predict your location on the next day with an accuracy of 96%. Specially designed algorithm takes into account your habits, the topography of the city and even your social graph (the relationships with your friends) and then spits out a frighteningly accurate forecast.
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Portrait of Lorenzo di Medici

Internet needs Medici

Botticelli, Michelangelo or Leonardo da Vinci would not have achieved the things we enjoy today, if it wasn’t for patronage. Why Lorenzo Medici (called Lorenzo the Great) took under his wings the people who made great art instead of just multiplying his — significant already — piles of money?

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