Traditional 4P of marketing (product, place, price and promotion) are becoming things of the past. You can no longer compete using your product — many retailers are offering the same thing and the market has become very transparent.
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Design an Experience
How do you scan your spam folder?
How do you scan your spam folder? I look at the senders’ names while scrolling through the message list. When something other than usual stuff (MyEnlarger.com, solicitor Agate Magabe) grabs my attention, I move over to the subject line to see if it can be of any importance. Only then do I click and open the message. The sender then is—in my opinion—more important than the subject. How do you do it?
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