Traditional 4P of marketing (product, place, price and promotion) are becoming things of the past. You can no longer compete using your product — many retailers are offering the same thing and the market has become very transparent. Read More
How do you scan your spam folder? I look at the senders’ names while scrolling through the message list. When something other than usual stuff (MyEnlarger.com, solicitor Agate Magabe) grabs … Read More
Hi, my name is Paweł Tkaczyk
I make my living by telling stories.
Sometimes I tell them in front of a large public—I'm a valued public speaker. Sometimes I tell them in writing—I wrote two bestselling books on brand building and gamification. But most of the times I help my customers tell their stories—I own a company that helps others build their strong brands by means of storytelling, brand experience design and mentoring.