How long does it take a customer to buy your product or service after seeing it advertised? The shorter this time, the less likely that the consumer changes their mind or gets distracted by some other trinket on which they can spend their money or time. Continue reading
I have two messages for you: sensational and frightening. Actually, it’s one and the same message, but its reception depends on which side of the “marketing fence” you are. Ready? Here it comes. With your geolocation data at their disposal (provided by your mobile phone which traces your every step), the scientists are able to predict your location on the next day with an accuracy of 96%. Specially designed algorithm takes into account your habits, the topography of the city and even your social graph (the relationships with your friends) and then spits out a frighteningly accurate forecast.