All posts tagged email marketing


Design an Experience

Traditional 4P of marketing (product, place, price and promotion) are becoming things of the past. You can no longer compete using your product — many retailers are offering the same thing and the market has become very transparent.
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How do you scan your spam folder?

How do you scan your spam folder? I look at the senders’ names while scrolling through the message list. When something other than usual stuff (, solicitor Agate Magabe) grabs my attention, I move over to the subject line to see if it can be of any importance. Only then do I click and open the message. The sender then is—in my opinion—more important than the subject. How do you do it?