Traditional 4P of marketing (product, place, price and promotion) are becoming things of the past. You can no longer compete using your product — many retailers are offering the same thing and the market has become very transparent.
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All posts tagged brand experience
Design an Experience
Your brand is a theater
Imagine you own a used cars dealership. You have a square filled with cars with prospective clients wandering around them. You probably are interested in how they are picking the car they want to take a closer look at, aren’t you?
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