It’s “Marketing Trends 2017” season! The companies are in a crazy race to publish their reports and predictions. I decided to do something more. Not only will I show you the challenges ahead, I have also prepared an actionable checklist below each trend. So that you can perform a couple of day-to-day tasks to tackle those trends right away.
So, here we go. Four marketing trends to pay attention to in the upcoming months.
Let me take you for a journey. We’ll examine three scientific discoveries that will help you understand how your brain is interpreting stories. We’ll talk about movies, apes and… amputated limbs. Believe me, in the end you will become a better storyteller.
The fact that you have a great product does not mean you have good brand as well. Strong brand requires maintenance and summer is a great time for making sure everything is in place there. Especially when you provide B2B (business to business) services: many matters regarding your customers is postponed till “after the summer”.
Stefan Sagmeister is a graphic designer, he also won a couple of Grammy awards for album covers and box designs. He used to work with the Rolling Stones, Pat Metheny or Aerosmith. In April, 2014, during the FITC conference in Toronto he stated his opinion regarding calling everything storytelling.