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storytelling

Marketing Trends for 2017
1 month ago

Marketing Trends for 2017

It’s “Marketing Trends 2017” season! The companies are in a crazy race to publish their reports and predictions. I decided to do something more. Not only will I show you the challenges ahead, I have also prepared an actionable checklist below each trend. So that you can perform a couple of day-to-day tasks to tackle those trends right away.

So, here we go. Four marketing trends to pay attention to in the upcoming months.
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Three Neuroscience Finds That Will Make You a Better Storyteller
5 months ago

Three Neuroscience Finds That Will Make You a Better Storyteller

Let me take you for a journey. We’ll examine three scientific discoveries that will help you understand how your brain is interpreting stories. We’ll talk about movies, apes and… amputated limbs. Believe me, in the end you will become a better storyteller.

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Brand skeleton: the story
2 years ago

Brand skeleton: the story

The fact that you have a great product does not mean you have good brand as well. Strong brand requires maintenance and summer is a great time for making sure everything is in place there. Especially when you provide B2B (business to business) services: many matters regarding your customers is postponed till “after the summer”.

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You are not a storyteller. Or are you?
2 years ago

You are not a storyteller. Or are you?

Stefan Sagmeister is a graphic designer, he also won a couple of Grammy awards for album covers and box designs. He used to work with the Rolling Stones, Pat Metheny or Aerosmith. In April, 2014, during the FITC conference in Toronto he stated his opinion regarding calling everything storytelling.
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