The list below does not contain things that are particularly new. It is rather an extrapolation (and consequences) of the things we’ve witnessed in 2015. But if you are serious about changing something in your marketing focus after the New Year’s Eve, the list of marketing trends 2016 will help you a lot.
Imagine a billboard encouraging you to buy a new data plan for your mobile phone. Just pay 9.99 and enjoy unlimited gigabytes, no strings attached. All you need to do is call a toll free number displayed on the billboard and place your order. The billboard campaign is brilliantly executed — the poster is designed clearly, the number perfectly visible and the billboards themselves are placed in carefully selected spots.
When she walked into the hospital waiting room in Grand Rapids in Michigan State, she looked just amazing. You just can’t take your eyes off her slim figure emphasized by a pair of tight-fitting yoga trousers. It’s a lovely August day in 2013, you work at the hospital and you’re about to go home after your shift.
Do a little thought experiment with me, will you? I have a collection of numbers in my head, I will give you some of them and your task is to guess the rule for adding numbers to the collection. You can ask questions about other numbers you think of and I will tell you if the number is within the collection or not. Ready?