Apple is no longer appealing to technology enthusiasts. This is an element of a well-known and perfectly executed strategy that is called “crossing the chasm”. Let’s try and explain what people who demand innovations from Apple just don’t understand.
Have you ever wondered what consumers should find on your website? Or what to write a blog article about, if content markteing is your preferred promotion strategy? Or perhaps you are sitting in front of an ad editor of Google AdWords or Facebook and wondering: how to seduce the recipient using such a small amount of text and image? If so, I have a great tool for you.
I often advise clients on their marketing, and I do this for large companies like SONY as well as for small companies who are only just starting out on the market. What’s interesting is that, in both cases, the marketing people nearly always have the same problems. The scale of the problems is different, but the actual problems are the same. Whoever you are, sooner or later, you need a marketing strategy.