Image

content marketing

Marketing Trends for 2017
4 weeks ago

Marketing Trends for 2017

It’s “Marketing Trends 2017” season! The companies are in a crazy race to publish their reports and predictions. I decided to do something more. Not only will I show you the challenges ahead, I have also prepared an actionable checklist below each trend. So that you can perform a couple of day-to-day tasks to tackle those trends right away.

So, here we go. Four marketing trends to pay attention to in the upcoming months.
Read More

Channel Jugglers
9 months ago

Channel Jugglers

The expression “on Snapchat” is for the modern fifteen-to-twenty-year-olds as familiar as “on Facebook” is for Millennials — said Michal Gorecki, a Polish entrepreneur and social influencer. Don’t worry, I’m not going to write about “dawn of Facebook” — Mark Zuckerberg’s portal is doing pretty well, in June 2015 there were 968 million users who visited Facebook every day (that’s 17% increase from the previous year). What’s even more interesting, during the same month 844 million of those users were browsing Facebook using a mobile device (that’s 30% more than in previous year). And many of those users are also “on Snapchat”.

Read More

Chief Content Officer
10 months ago

Chief Content Officer

Imagine you’re editor-in-chief of a large daily newspaper. You have just finished a meeting with your co-workers, you set the topics to develop for the future editions. You mentally pat yourself on the back and stretch on an armchair, feeling you did a great job.

Read More

Content marketing strategy — the basic building blocks
1 year ago

Content marketing strategy — the basic building blocks

Imagine a billboard encouraging you to buy a new data plan for your mobile phone. Just pay 9.99 and enjoy unlimited gigabytes, no strings attached. All you need to do is call a toll free number displayed on the billboard and place your order. The billboard campaign is brilliantly executed — the poster is designed clearly, the number perfectly visible and the billboards themselves are placed in carefully selected spots.

Read More