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content marketing

Channel Jugglers
6 months ago

Channel Jugglers

The expression “on Snapchat” is for the modern fifteen-to-twenty-year-olds as familiar as “on Facebook” is for Millennials — said Michal Gorecki, a Polish entrepreneur and social influencer. Don’t worry, I’m not going to write about “dawn of Facebook” — Mark Zuckerberg’s portal is doing pretty well, in June 2015 there were 968 million users who visited Facebook every day (that’s 17% increase from the previous year). What’s even more interesting, during the same month 844 million of those users were browsing Facebook using a mobile device (that’s 30% more than in previous year). And many of those users are also “on Snapchat”.

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Chief Content Officer
7 months ago

Chief Content Officer

Imagine you’re editor-in-chief of a large daily newspaper. You have just finished a meeting with your co-workers, you set the topics to develop for the future editions. You mentally pat yourself on the back and stretch on an armchair, feeling you did a great job.

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Content marketing strategy — the basic building blocks
1 year ago

Content marketing strategy — the basic building blocks

Imagine a billboard encouraging you to buy a new data plan for your mobile phone. Just pay 9.99 and enjoy unlimited gigabytes, no strings attached. All you need to do is call a toll free number displayed on the billboard and place your order. The billboard campaign is brilliantly executed — the poster is designed clearly, the number perfectly visible and the billboards themselves are placed in carefully selected spots.

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