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content marketing

Content marketing strategy — the basic building blocks
5 months ago

Content marketing strategy — the basic building blocks

Imagine a billboard encouraging you to buy a new data plan for your mobile phone. Just pay 9.99 and enjoy unlimited gigabytes, no strings attached. All you need to do is call a toll free number displayed on the billboard and place your order. The billboard campaign is brilliantly executed — the poster is designed clearly, the number perfectly visible and the billboards themselves are placed in carefully selected spots.

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