It’s “Marketing Trends 2017” season! The companies are in a crazy race to publish their reports and predictions. I decided to do something more. Not only will I show you the challenges ahead, I have also prepared an actionable checklist below each trend. So that you can perform a couple of day-to-day tasks to tackle those trends right away.
So, here we go. Four marketing trends to pay attention to in the upcoming months.
The expression “on Snapchat” is for the modern fifteen-to-twenty-year-olds as familiar as “on Facebook” is for Millennials — said Michal Gorecki, a Polish entrepreneur and social influencer. Don’t worry, I’m not going to write about “dawn of Facebook” — Mark Zuckerberg’s portal is doing pretty well, in June 2015 there were 968 million users who visited Facebook every day (that’s 17% increase from the previous year). What’s even more interesting, during the same month 844 million of those users were browsing Facebook using a mobile device (that’s 30% more than in previous year). And many of those users are also “on Snapchat”.
Imagine you’re editor-in-chief of a large daily newspaper. You have just finished a meeting with your co-workers, you set the topics to develop for the future editions. You mentally pat yourself on the back and stretch on an armchair, feeling you did a great job.
Imagine a billboard encouraging you to buy a new data plan for your mobile phone. Just pay 9.99 and enjoy unlimited gigabytes, no strings attached. All you need to do is call a toll free number displayed on the billboard and place your order. The billboard campaign is brilliantly executed — the poster is designed clearly, the number perfectly visible and the billboards themselves are placed in carefully selected spots.