All posts in New media & social marketing


Should you be calling yourself a startup?

I have a problem with the startup environment. On the one hand, I believe in it; on the other hand, I don’t feel like a part of it. I keep meeting people saying that they “create startups”, but their definition of a startup is very different from mine. It’s because of these kinds of people that Bartek wrote that he didn’t say “startup” anymore, but “young, innovative business”.

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Shopping happens everywhere

How long does it take a customer to buy your product or service after seeing it advertised? The shorter this time, the less likely that the consumer changes their mind or gets distracted by some other trinket on which they can spend their money or time. Read more…


Cultural targeting

I have two messages for you: sensational and frightening. Actually, it’s one and the same message, but its reception depends on which side of the “marketing fence” you are. Ready? Here it comes. With your geolocation data at their disposal (provided by your mobile phone which traces your every step), the scientists are able to predict your location on the next day with an accuracy of 96%. Specially designed algorithm takes into account your habits, the topography of the city and even your social graph (the relationships with your friends) and then spits out a frighteningly accurate forecast.
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Design an Experience

Traditional 4P of marketing (product, place, price and promotion) are becoming things of the past. You can no longer compete using your product — many retailers are offering the same thing and the market has become very transparent.
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Portrait of Lorenzo di Medici

Internet needs Medici

Botticelli, Michelangelo or Leonardo da Vinci would not have achieved the things we enjoy today, if it wasn’t for patronage. Why Lorenzo Medici (called Lorenzo the Great) took under his wings the people who made great art instead of just multiplying his — significant already — piles of money?

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Engagement in advertising

“Engagement” is the buzzword of advertising industry. On the internet, television or any other medium we strive to engage the customer, who—overwhelmed by the multitude of messages—just keeps getting better at ignoring us. But we (I write “we” meaning “advertisers” or “agencies”) have problem building this very engagement. Why? Because we approach the topic in a too standard manner.

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Ubiquitous computing

Ubiquitous computing

In about 20 years from now I will show the phone I use today to my granddaughter. “See, honey? It was called iPhone. It has a touch screen and two buttons. The large, round one takes you from any application to a home screen. And this little button on the top is used to turn off the device.” A spark of curiosity lights up in the child’s eyes. “Grandpa, what does off mean?” Dear kid. The same kind of surprise was painted on her face when I first told her what offline meant. Those were the days…
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How do you scan your spam folder?

How do you scan your spam folder? I look at the senders’ names while scrolling through the message list. When something other than usual stuff (, solicitor Agate Magabe) grabs my attention, I move over to the subject line to see if it can be of any importance. Only then do I click and open the message. The sender then is—in my opinion—more important than the subject. How do you do it?