I have a problem with the startup environment. On the one hand, I believe in it; on the other hand, I don’t feel like a part of it. I keep meeting people saying that they “create startups”, but their definition of a startup is very different from mine. It’s because of these kinds of people that Bartek wrote that he didn’t say “startup” anymore, but “young, innovative business”.
How long does it take a customer to buy your product or service after seeing it advertised? The shorter this time, the less likely that the consumer changes their mind or gets distracted by some other trinket on which they can spend their money or time. Continue reading
California’s take on the Got Milk? campaign. Sexist?
There is no justice in following unjust laws.
Book covers you wish you hadn’t seen. You can’t call your self a truly internet citizen if you hadn’t read at least one of them.
I have two messages for you: sensational and frightening. Actually, it’s one and the same message, but its reception depends on which side of the “marketing fence” you are. Ready? Here it comes. With your geolocation data at their disposal (provided by your mobile phone which traces your every step), the scientists are able to predict your location on the next day with an accuracy of 96%. Specially designed algorithm takes into account your habits, the topography of the city and even your social graph (the relationships with your friends) and then spits out a frighteningly accurate forecast.
Traditional 4P of marketing (product, place, price and promotion) are becoming things of the past. You can no longer compete using your product — many retailers are offering the same thing and the market has become very transparent.
Imagine you own a used cars dealership. You have a square filled with cars with prospective clients wandering around them. You probably are interested in how they are picking the car they want to take a closer look at, aren’t you?
Being an entrepreneur is to see a business where nobody saw it before.