California’s take on the Got Milk? campaign. Sexist?
All posts by Paweł Tkaczyk
Are you a man living with PMS?
I apologize for letting you misinterpret what I was saying.
We can both blame myself.
I apologize for the mutual misunderstanding that was clearly my fault.
I'm sorry for the thing or things I did or didn't do.
I'm sorry I listened to what you said and not what you meant.
I apologize for not reading between the right lines.
Are you a man living with PMS?
Just make sure nobody's watching
Perhaps this was the source of his problems?
Lesbians & Horses, oh my…
I bent to lick them and they were gone…
You'll never see him coming!
Just another love story…
Vaginas, vaginas everywhere!
I see what you did there…
How much practice do you dedicate to being awesome?
You knew that, didn't you?
I bet you never wondered that…
The WTF Book Covers Collection
Book covers you wish you hadn’t seen. You can’t call your self a truly internet citizen if you hadn’t read at least one of them.
Cultural targeting
I have two messages for you: sensational and frightening. Actually, it’s one and the same message, but its reception depends on which side of the “marketing fence” you are. Ready? Here it comes. With your geolocation data at their disposal (provided by your mobile phone which traces your every step), the scientists are able to predict your location on the next day with an accuracy of 96%. Specially designed algorithm takes into account your habits, the topography of the city and even your social graph (the relationships with your friends) and then spits out a frighteningly accurate forecast.
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Design an Experience
Traditional 4P of marketing (product, place, price and promotion) are becoming things of the past. You can no longer compete using your product — many retailers are offering the same thing and the market has become very transparent.
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Your brand is a theater
Imagine you own a used cars dealership. You have a square filled with cars with prospective clients wandering around them. You probably are interested in how they are picking the car they want to take a closer look at, aren’t you?
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Being an Enterpreneur…
Being an entrepreneur is to see a business where nobody saw it before.
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Internet needs Medici
Botticelli, Michelangelo or Leonardo da Vinci would not have achieved the things we enjoy today, if it wasn’t for patronage. Why Lorenzo Medici (called Lorenzo the Great) took under his wings the people who made great art instead of just multiplying his — significant already — piles of money?
Open the door like Darth Vader
I don’t know about you, but I’m a big fan of Star Wars. George Lucas’ saga occupies an important spot in my life and I’m not the only one who feels that way. Volkswagen commercial aired during last year’s Superbowl proves me right.
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