Every entrepreneur would love to see people standing in lines to buy his or her product. The first and obvious step towards this is of course offering a product or …
Eric Ries popularized the concept of MVP – Minimum Viable Product. MVP is a product or service that is good enough that the customers are ready to start paying for it (it gives them return on investment), yet still needs some polish. But adding those finishing touches would require putting in effort (and often money) that a young ever-changing company cannot afford yet. Lean startup methodology says — in essence — make a quick-and-dirty prototype and start selling as soon as possible; if you produce and they come to buy, start improving. It is thus a great method for testing if the market is ready for what you are trying to build. But is it the one and only method?
Imagine a billboard encouraging you to buy a new data plan for your mobile phone. Just pay 9.99 and enjoy unlimited gigabytes, no strings attached. All you need to do is call a toll free number displayed on the billboard and place your order. The billboard campaign is brilliantly executed — the poster is designed clearly, the number perfectly visible and the billboards themselves are placed in carefully selected spots.
How do you talk to companies and offer commercial cooperation when your blog has only a few visitors? Because it’s new, we’re just getting started, it’s a niche subject… And yet there is a large group of advertiser who are primarily focused on your reach. How do you change their attitude?
Those who begin their social media adventure often ask themselves: “How do I run a fan page?” Posing such a question limits your view on what you can actually achieve through social media. Let’s look at the bigger picture then. Let’s talk about social media strategy.
An article was published by Advances in Experimental Psychology in 2000, written by Mark Leary and Roy Baumeister. Leary today is a psychology professor at Duke University, Baumeister — professor of psychology at Florida State University. The article’s title: Nature and Functions of Self-esteem. Sociometer theory Shortly: the researchers stated that empty pumping of self-esteem is not only useless. It’s also dangerous.
Simon Mainwaring, author of the best-selling book We First: How brands and consumers use social media to build a better world will be speaking at Golden Marketing Conference in Poznań, Poland. He is a well-known brand consultant and public speaker, awarded The Most Influential Sustainability Voice in America by The Guardian.
Have you ever wondered what consumers should find on your website? Or what to write a blog article about, if content markteing is your preferred promotion strategy? Or perhaps you are sitting in front of an ad editor of Google AdWords or Facebook and wondering: how to seduce the recipient using such a small amount of text and image? If so, I have a great tool for you.
Imagine that a neighborhood coffee chain asks you to develop a loyalty program for their customers. The task seems simple, but the bumps start when you’re trying to determine the purpose of the program. For what is loyalty? Let’s start from the definition and then think about how to build it, using gamification mechanisms, among other things.
What would happen if your client found out what you really think of him? Or not even that, what if he just could look at the notes you have about him in your CRM system? Or could peek at the conversation you had about him in the company’s chat application? What would he learn about himself, about you and what would he think then?