All posts by Paweł Tkaczyk

I make my living by telling stories. Sometimes I tell them in front of a large public—I'm a valued public speaker. Sometimes I tell them in writing—I wrote two bestselling books on brand building and gamification. But most of the times I help my customers tell their stories—I own a company that helps others build their strong brands by means of storytelling, brand experience design and mentoring.
Lightbulbs

Should you be calling yourself a startup?

I have a problem with the startup environment. On the one hand, I believe in it; on the other hand, I don’t feel like a part of it. I keep meeting people saying that they “create startups”, but their definition of a startup is very different from mine. It’s because of these kinds of people that Bartek wrote that he didn’t say “startup” anymore, but “young, innovative business”.

Continue reading

Are you a man living with PMS?

Are you a man living with PMS?

California’s take on the Got Milk? campaign. Sexist?

Bilard

Cultural targeting

I have two messages for you: sensational and frightening. Actually, it’s one and the same message, but its reception depends on which side of the “marketing fence” you are. Ready? Here it comes. With your geolocation data at their disposal (provided by your mobile phone which traces your every step), the scientists are able to predict your location on the next day with an accuracy of 96%. Specially designed algorithm takes into account your habits, the topography of the city and even your social graph (the relationships with your friends) and then spits out a frighteningly accurate forecast.
Continue reading