Light

Should you be calling yourself a startup?

I have a problem with the startup environment. On the one hand, I believe in it; on the other hand, I don’t feel like a part of it. I keep meeting people saying that they “create startups”, but their definition of a startup is very different from mine. It’s because of these kinds of people that Bartek wrote that he didn’t say “startup” anymore, but “young, innovative business”.

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Shopping

Shopping happens everywhere

How long does it take a customer to buy your product or service after seeing it advertised? The shorter this time, the less likely that the consumer changes their mind or gets distracted by some other trinket on which they can spend their money or time. Read more…

  • Are you a man living with PMS?Are you a man living with PMS?
  • I apologize for letting you misinterpret what I was saying.I apologize for letting you misinterpret what I was saying.
  • We can both blame myself.We can both blame myself.
  • I apologize for the mutual misunderstanding that was clearly my fault.I apologize for the mutual misunderstanding that was clearly my fault.
  • II'm sorry for the thing or things I did or didn't do.
  • II'm sorry I listened to what you said and not what you meant.
  • I apologize for not reading between the right lines.I apologize for not reading between the right lines.

Are you a man living with PMS?

California’s take on the Got Milk? campaign. Sexist?

There is no justice in following unjust laws.

Aaron Swartz (1986-2013)

  • cover13Just make sure nobody's watching
  • cover12Perhaps this was the source of his problems?
  • cover11Lesbians & Horses, oh my…
  • cover10I bent to lick them and they were gone…
  • cover8You'll never see him coming!
  • cover7Just another love story…
  • cover6Vaginas, vaginas everywhere!
  • cover4I see what you did there…
  • cover2How much practice do you dedicate to being awesome?
  • cover1You knew that, didn't you?
  • cover9I bet you never wondered that…

The WTF Book Covers Collection

Book covers you wish you hadn’t seen. You can’t call your self a truly internet citizen if you hadn’t read at least one of them.

Midnight

Cultural targeting

I have two messages for you: sensational and frightening. Actually, it’s one and the same message, but its reception depends on which side of the “marketing fence” you are. Ready? Here it comes. With your geolocation data at their disposal (provided by your mobile phone which traces your every step), the scientists are able to predict your location on the next day with an accuracy of 96%. Specially designed algorithm takes into account your habits, the topography of the city and even your social graph (the relationships with your friends) and then spits out a frighteningly accurate forecast.
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Sushi

Design an Experience

Traditional 4P of marketing (product, place, price and promotion) are becoming things of the past. You can no longer compete using your product — many retailers are offering the same thing and the market has become very transparent.
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Brand is a theater

Your brand is a theater

Imagine you own a used cars dealership. You have a square filled with cars with prospective clients wandering around them. You probably are interested in how they are picking the car they want to take a closer look at, aren’t you?
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  • Pymes – Hair Iron
  • Pymes – Milk
  • Pymes – Pen

Being an Enterpreneur…

Being an entrepreneur is to see a business where nobody saw it before.
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Portrait of Lorenzo di Medici

Internet needs Medici

Botticelli, Michelangelo or Leonardo da Vinci would not have achieved the things we enjoy today, if it wasn’t for patronage. Why Lorenzo Medici (called Lorenzo the Great) took under his wings the people who made great art instead of just multiplying his — significant already — piles of money?

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